Ascona, an enchanting small town in the Ticino canton, is one of Switzerland’s most exclusive destinations on the northern shore of Lake Maggiore. With its mild climate, picturesque lakeside promenade and charming old town, Ascona perfectly combines relaxation, culture and sophistication.

The heart of the town is its splendid lakeside promenade, dotted with elegant cafés, restaurants and boutiques, perfect for strolling and enjoying the view of the calm waters of the lake. The old town, with its cobbled lanes and colourful façades, recounts centuries of history and traditions, offering evocative views and a unique atmosphere.

Ascona is also a landmark for lovers of art and culture. It is home to the Fondazione Monte Verità, a historic cultural and philosophical centre surrounded by greenery, and the Museo Comunale d’Arte Moderna, which houses works by internationally renowned artists.

The city is renowned for its jazz festival, which attracts musicians and fans from all over the world every year, and for its range of outdoor activities, including water sports, hiking and golfing at one of the most prestigious courses in Switzerland.

Whether it is a holiday of relaxation, culture or nature, Ascona offers an unforgettable experience in a picture-postcard landscape.